CLEANER AIR. CLEANER HOME.
No one likes a bad “air day”. By adding our Pure Genius™ to our Titanium™ finish, we transform your wood floor into an air purifier that will clean the air in the room.
IS A STATE MIND
A genius idea brought to life through craftmanship and pure innovation.
Natural hardwood floors provides beauty to the eyes and peace to the soul.
But floors are also a large surface where contaminants can land through air movement or direct contact or be air-born from the floor surface. But what if we could
reverse the process and use the large floor surface as a mega cleanser to actively purify themselves as well as the indoor air we breathe
Welcome to PURE GENIUS floors, the only air-purifier hardwood floor in the world.
USING THE MAGIC POWER
HOW IT WORKS
We have embedded particles in our ever-lasting Titanium finish which have the natural property of interacting with contaminants, such as VOCs to decompose them into harmless molecules (H2O, CO2).
PURE GENIUS floors are activated by artificial or natural light, and their activeness remains constant and consistent over time without requiring any action.
HOME IS A
- Floors exempts of contaminants without requiring any action.
- Breathing up to 85% purer air.
- Elimination or reduction of bad odors.
- Increased water-repellent properties for the floor finish.